John Franklin Logo
The goal of this project was to design a logo for John Franklin, a comedian and Netflix personality (John is also a fellow Quinnipiac University alumni, go Bobcats!) Below, you can find the final two logos, and continue scrolling to explore some of the design process.
Inspo
Requests:
Bright & warm tones
Cartoon style
Illustration of himself wearing a hat
Mockups | Round 1
Marvin Rounded Regular was selected as the font for the logo, and I applied a drop shadow effect to create dimension. The primary colors chosen were a slate blue and a forest green. Using Adobe Illustrator, I created a cartoon version of John wearing a baseball cap. To emphasize John’s initials on the hat, I incorporated a slight downward tilt to his head. I loved how the illustration came out, but to create some depth, I added a circle behind his head.
Mockups | Round 2
John was really pleased with the initial round of mockups, and his only edit was to increase the thickness of the drop shadows on the lettering to add more of a “pop”. I experimented with various layouts incorporating the illustration. The versions featuring the blue text were preferred, and a final request was made by John to include a secondary logo with a background.
Mockups | Round 3
After some back and forth with John regarding the background for the secondary logo, we ultimately settled on a brick wall. This decision was inspired by the typical backdrop seen at comedy shows. Both mockups received positive feedback from John, and he left the final decision up to me.
