Apply Integration Campaign
In 2022, Scoir launched a new integration called ‘Apply with Scoir,’ which allows students to apply to Coalition colleges through Scoir. This integration was designed to save students time and reduce stress.
I collaborated with the product design team on the branding and creative assets.
Deliverables:
GIF - partnership announcement
Animated video
Market release email
Social posts & blog cover
Logo
The ‘Apply’ logo was created by the product design team. The bolt was chose as the primary icon to symbolize speed, while the green color was chosen to symbolize growth, progress, and prosperity.
I created the logo animation, which was used in our market release emails and on our website.
GIF - Partnership Announcement
About 6 months before the ‘Apply with Scoir’ launch, we announced our partnership with the Coalition for College. We wanted to provide our customers with a sneak peak of what was to come with this partnership. The GIF was used on social media and in emails.
Applying with Scoir - Student Video
Along with web pages to explain what this new integration is and why it will be beneficial for students, we created a video for students. The brainstorm involved the entire marketing team, as well as a product designer. I created the illustrations seen on the storyboard and animated the video.
From start to finish, this video took 1 month to complete.
The chaotic brainstorm.
The less chaotic storyboard.
The final product!
Market Release email
I created the template and creative assets for the market release email. The ‘Apply’ logo animation was utilized here in the hero section.
Social Posts & Blog Cover Image
I created social templates to be used for all ‘Apply’ content. To the right, you can see two examples of Instagram posts.
For Scoir’s blog, I created the cover image for the integration launch blog post.