End of Year Campaign 2023
Scoir’s annual ‘End of Year Holiday Campaign’ to highlight all of the statistics, milestones, and accomplishments from the year.
Deliverables:
Animated video
Email infographic
Social posts
Brainstorm
Winter wonderland
New Years Eve fireworks
Darker color palette than our normal branding
Text decoration
Storyboard
The team met to go over what statistics and milestones we wanted to highlight as well as the layout/flow of the email and video. Then, the script was written and shared with me. From there, I began to lay out the infographic and storyboard for the video. I worked on the video storyboard and the infographic simultaneously since the creative assets I was designing were going to be used throughout both.
Video
I animated the entire video in After Effects.
Email infographic
I designed the email in Figma and then built it in HubSpot. The email infographic contained more statistics than the video.